Sad Cows and Empty Pockets: How Reviews, Recommendations, and Word-of-Mouth Can Affect Your Life
| dc.contributor.author | Hartford, Kevin | |
| dc.date.accessioned | 2013-02-23T12:56:22Z | |
| dc.date.available | 2013-02-23T12:56:22Z | |
| dc.date.issued | 2013-02-23 | |
| dc.description.abstract | For financial endeavours that affect their immediate financial and physical well-being – finding a doctor, hiring a lawyer - people turn to trustworthy sources like family and friends for advice. For more frivolous matters – what movie to see, what restaurant to frequent – people are more comfortable seeking a stranger's opinion via online reviews and recommendations. This paper examines the ways in which the presentation of online and offline information affect the decision-making process, as well as investigates the relevance of validity in subjective opinions. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10222/16032 | |
| dc.identifier.uri | http://dx.doi.org/10.5931/djim.v8i1.249 | |
| dc.language.iso | en | en_US |
| dc.relation.ispartofseries | Volume 8 | |
| dc.title | Sad Cows and Empty Pockets: How Reviews, Recommendations, and Word-of-Mouth Can Affect Your Life | en_US |
| dc.type | Text | en_US |