Retail apocalypse: The case of Sears Canada Inc.

Abstract

In an increasingly digital world, retailers have never faced such a competitive environment. Many large chains have been forced to either radically transform their business models or cease operations. Such radical changes cannot come without considerations about leadership, marketing strategy, or how to source information systems capabilities. This teaching case investigates the conditions that led to the 2017 bankruptcy of Sears Canada and the key decisions related to leadership, marketing, and technology that ultimately led to the company’s dissolution. We provide insights related to the strategic and operational circumstances of Sears Canada’s final years, helping students understand the factors that ultimately led to the demise of a Canadian retail icon.