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The Rise and Fall of the NFT Empire: The Social Phenomenon of Non-fungible Tokens

dc.contributor.authorDalton, Kellie
dc.contributor.copyright-releaseNot Applicableen_US
dc.contributor.degreeMaster of Informationen_US
dc.contributor.departmentSchool of Information Managementen_US
dc.contributor.ethics-approvalNot Applicableen_US
dc.contributor.external-examinern/aen_US
dc.contributor.graduate-coordinatorJanet Musicen_US
dc.contributor.manuscriptsNot Applicableen_US
dc.contributor.thesis-readerColin Conraden_US
dc.contributor.thesis-readerQi Dengen_US
dc.contributor.thesis-supervisorPhilippe Mongeonen_US
dc.date.accessioned2023-04-14T13:32:19Z
dc.date.available2023-04-14T13:32:19Z
dc.date.defence2023-04-13
dc.date.issued2023-04-13
dc.description.abstractNon-fungible tokens (NFTs) burst into popular culture in 2021 with the $69 million dollar sale of Beeple’s artwork Everydays: The First 500 Days. Since then, this potentially disruptive technology created new digital markets that have been making waves both in incredible successes and steep failures. This paper explores NFTs as a social phenomenon. Using user-generated data from Twitter, I apply frequency tables, sentiment analysis, and community clustering to begin filling in a knowledge gap by mapping who were engaging with NFTs, what topics and discourse these users were discussing, and what sentiments the users possessed about NFTs throughout their discourse.en_US
dc.identifier.urihttp://hdl.handle.net/10222/82412
dc.language.isoenen_US
dc.subjectNon-fungible tokensen_US
dc.subjectSocial media analysisen_US
dc.titleThe Rise and Fall of the NFT Empire: The Social Phenomenon of Non-fungible Tokensen_US
dc.typeThesisen_US
dc.typeTexten_US

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