Browsing by Subject "TikTok"
Now showing items 1-2 of 2
-
Impact of Expressed Emotions (EE) in TikTok Beauty Influencers' Content on the Degree of Engagement: the Moderating Effect of Inclusive Marketing Factors (IMF)
(2022-12-14)Nowadays, companies using social media are looking for innovative ways to improve engagement on their pages. Previous studies show the positive effect of eliciting emotions on engagement in image- and text-based platforms. ... -
Scrolling is not Extended Mind-Wandering: How TikTok's 'For You,' Andrew Tate, and the Attention Economy are Jeopardizing User Autonomy Online
(2023-08-25)In the following thesis, I argue that passively scrolling through TikTok significantly interferes with an agent’s capacity to claim autonomous endorsement of repudiatory socio-political values consumed on their “For You ...