Browsing by Subject "Product"
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The Effects of Streamer, Context, and Product on Consumers’ Purchase and Continuous Watching Intention in Livestreaming Commerce
(2023-12-09)This dissertation explores the impact of three critical elements, namely streamer, context and product, in livestreaming commerce, streamer, context, and product, on consumer purchase and continuous watching intention, by ... -
Making Development Marketable: The Politics of Image and Representation within Consumer Driven Schemes of Development Fundraising
(2011-09-06)This project examines a new and growing form of international development fundraising, which constructs and packages development as a product of consumption in order to achieve its goals of awareness and fundraising. These ...