Browsing by Subject "Marketing"
Now showing items 1-4 of 4
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COMMUNICATING DEVELOPMENT: EXAMINING THE TENSIONS BETWEEN EFFECTIVENESS AND ETHICS IN THE MARKETING STRATEGIES OF CANADIAN INTERNATIONAL DEVELOPMENT NGOS
(2019-08-29)Over the last two decades, development scholars and communication practitioners have become increasingly aware of the relevance of communications in marketing development issues, as well as the influence these approaches ... -
Exploring the Relationships Between Healthy Active Living Marketing and Family Eating and Physical Activity Perceptions and Behaviours
(2010-08-17)Canada’s obesogenic environment is host to the advironment, which bombards children with advertisements for soft drinks, fast foods, confectionary, cereals and savory snacks (‘the Big 5’). Television is the primary media ... -
Making Development Marketable: The Politics of Image and Representation within Consumer Driven Schemes of Development Fundraising
(2011-09-06)This project examines a new and growing form of international development fundraising, which constructs and packages development as a product of consumption in order to achieve its goals of awareness and fundraising. These ... -
Seven case studies in sustainable agriculture
(Science Council of Canada, Ottawa, 1991-05-24)Seven case studies of SA (sustainable agriculture) in Canada were conducted in the late fall/early winter of 1990/91. The primary objective was to provide examples of innovative SA practices that have been implemented by ...