Browsing International Development Studies by Subject "Marketing"
Now showing items 1-2 of 2
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COMMUNICATING DEVELOPMENT: EXAMINING THE TENSIONS BETWEEN EFFECTIVENESS AND ETHICS IN THE MARKETING STRATEGIES OF CANADIAN INTERNATIONAL DEVELOPMENT NGOS
(2019-08-29)Over the last two decades, development scholars and communication practitioners have become increasingly aware of the relevance of communications in marketing development issues, as well as the influence these approaches ... -
Making Development Marketable: The Politics of Image and Representation within Consumer Driven Schemes of Development Fundraising
(2011-09-06)This project examines a new and growing form of international development fundraising, which constructs and packages development as a product of consumption in order to achieve its goals of awareness and fundraising. These ...